Privacy Policy

Who We Are

Flare Shack (“we,” “us,” or “our”) operates the website https://flareshack.com/ under the brand Flare Shack. We specialise in providing beanies designed for everyday comfort and style. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website or services.

Data Controller Information

For the purposes of applicable data protection laws, the data controller responsible for your personal data is:

Flare Shack
Email: support@flareshack.com

Information We Collect

Personal Identification Information

We collect personal identification information when users interact with our Site, such as when placing an order, subscribing to communications, or contacting support. This may include:

Contact Information: Name, email address, billing and shipping addresses.
Payment Information: Information required to process payments (handled securely by third-party payment processors; not stored on our servers).
Account and Communication Data: Details provided when contacting us or submitting inquiries.

Non-Personal Identification Information

We may automatically collect non-personal information during visits to our Site, including:

Browser and Device Information: Browser type, device type, operating system.
Log Data: IP address, pages viewed, time spent on pages, links clicked, and other usage metrics.
Cookies and Tracking Data: Used for analytics, functionality, performance, and advertising.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience and improve website performance. These include:

Strictly Necessary Cookies - essential for website functionality.
Performance/Analytics Cookies - help us understand user behaviour on the Site.
Functional Cookies - maintain preferences and improve user experience.
Advertising Cookies - enable personalised advertising and measure marketing effectiveness.

On your first visit, a cookie banner will appear, allowing you to accept or customise cookie preferences.

How We Use Your Information

Your personal information may be used for the following purposes:

To Provide and Maintain Our Services: Processing orders, payments, deliveries, and support.
To Personalise User Experience: Understanding how users interact with the Site.
To Improve Website Performance: Enhancing design, speed, and usability.
To Process Payments: Using secure third-party systems.
To Communicate With You: Sending order confirmations, updates, and responses to inquiries.
To Send Promotional Messages: With your consent, we may send marketing communications. You may unsubscribe at any time.

How We Protect Your Data

We use industry-standard security measures to safeguard your personal information. Sensitive data transmitted between your browser and our Site is protected through SSL encryption.

Data Sharing and Disclosure

We do not sell or rent your personal information. However, we may share data with trusted third parties, including:

Service Providers: Payment processors, shipping couriers, customer support tools.
Legal Compliance: When necessary to comply with laws or protect our rights.
Business Transfers: In cases involving mergers, acquisitions, or sale of assets.

Data Retention

We retain personal information only for as long as necessary for the purposes in this policy or as legally required.

International Data Transfers

Your data may be transferred outside your country or region. Where this occurs, we ensure appropriate safeguards in line with applicable data protection laws.

Your Rights

You have the right to:

Access your personal data
Correct inaccurate information
Request deletion (“right to be forgotten”)
Restrict processing
Request data portability
Object to processing, including direct marketing
Not be subject to automated decision-making

You may exercise your rights by contacting us at support@flareshack.com.

Children’s Data

Our Site is not intended for children under 16. We do not knowingly collect data from minors. If such data is found, it will be removed promptly.

Lawful Bases for Processing

We rely on the following lawful bases for processing your personal data:

Contract: To fulfil orders and provide customer services.
Consent: For marketing emails and optional cookies.
Legitimate Interests: To improve our services, prevent fraud, and ensure website security.
Legal Obligation: When necessary to comply with law.