Privacy Policy

At Flare Shack we take your privacy seriously. This policy explains what personal data we collect, why we collect it, and how we use and protect it. We are committed to handling your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Flare Shack is a UK-based online children's fashion retailer operating at flareshack.com. We are the data controller responsible for your personal data.

Information We Collect

Information You Give Us

  • Contact details: Name, email address, billing and delivery addresses
  • Payment information: Processed securely by third-party payment providers - we never store your card details
  • Communications: Any messages or enquiries you send us

Information We Collect Automatically

  • Device and browser data: Browser type, device type, operating system
  • Usage data: Pages visited, time spent on pages, links clicked
  • Cookies and tracking data: Used for analytics, functionality and advertising

Cookies

We use cookies and similar technologies on our site. These include:

  • Strictly necessary cookies - essential for the site to function
  • Analytics cookies - help us understand how visitors use our site
  • Functional cookies - remember your preferences
  • Advertising cookies - used to show relevant adverts and measure marketing

When you first visit our site a cookie banner will appear allowing you to accept or manage your preferences.

How We Use Your Information

  • To process and fulfil your order - including payment, delivery and order updates
  • To provide customer support - responding to your questions and resolving issues
  • To improve our website - understanding how our site is used so we can make it better
  • To send marketing communications - only with your consent, and you can unsubscribe at any time
  • To comply with legal obligations - where required by law

Lawful Bases for Processing

We only process your personal data where we have a lawful basis to do so:

  • Contract - to fulfil your order and provide our services
  • Consent - for marketing emails and non-essential cookies
  • Legitimate interests - to improve our services, prevent fraud and keep our site secure
  • Legal obligation - where we are required to comply with UK law

Sharing Your Data

We do not sell or rent your personal data. We may share it with trusted third parties only where necessary:

  • Payment processors - to handle transactions securely
  • Delivery providers - to fulfil and ship your order
  • Customer support tools - to manage communications
  • Legal compliance - where required by law or to protect our rights

How We Protect Your Data

We use industry-standard security measures including SSL encryption to protect your personal data. Payment information is handled entirely by secure third-party processors and is never stored on our servers.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by UK law.

International Data Transfers

Your data may occasionally be processed outside the UK. Where this happens we ensure appropriate safeguards are in place in line with UK GDPR requirements.

Your Rights

Under UK GDPR you have the following rights regarding your personal data:

  • The right to access your data
  • The right to correct inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing including direct marketing
  • The right not to be subject to automated decision-making

To exercise any of these rights please contact us at support@flareshack.com.

Children's Privacy

While Flare Shack sells children's clothing, our website and services are directed at parents and guardians, not children. We do not knowingly collect personal data from anyone under the age of 16. If we become aware that we have done so, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch.

Email: support@flareshack.com

Contact form: Get in touch here

Customer Service Hours:
Monday to Saturday: 9am-5pm (London Time)
Sunday: 11am-3pm (London Time)
Average response time: We aim to respond within 24 hours.